How can we help?
Canny Marshall is here to help you find new audiences, to design communication strategies and to develop the right resources to make it all happen. Specialist expertise in culture, museums, tourism, festivals and heritage.
The Canny Marketing Club is a community where you learn, grown and develop a focused marketing plan through a supported course to help you learn how to build, and deliver, your marketing.
Learn practical, actionable techniques to attract more customers, boost sales, and build a thriving brand – even if you’re starting from scratch.
There’s more to marketing than socials – shocker!
This is for you : For small business owners and entrepreneurs to develop and implement effective marketing strategies that you’ll understand, love and importantly want to do.
“There’s just so much noise and advice and options…
…so many things to do
…so many thing to learn
…so many things to get wrong and waste my time on.
I just want a plan that works!”
A 6-session working group to develop your very own doable marketing plan, demystifying the huge – and endless – world of marketing. A place where you can make sense of your audiences, your messages and how to gain traction, get visible and increase sales.
Small business owners:
Struggling to attract enough customers? Feeling overwhelmed by marketing and social media. This course provides the clarity and structure you need.
Entrepreneurs:
Launching a new venture? Need a solid marketing foundation to build upon? Learn the essential strategies for early-stage growth.
Solopreneurs:
Wearing many hats? Learn efficient marketing techniques to maximise your time and resources.
Anyone lacking a robust marketing plan:
This course will provide the framework and tools to create a winning strategy.
Marketing Foundations:
Defining your ideal customer, understanding your unique selling proposition (USP), and setting SMART goals.
Branding Basics:
Crafting a compelling brand message and visual identity that resonates with your target audience.
SEO:
Learn proven SEO strategies to improve your website’s search engine rankings and drive targeted traffic.
Content Marketing:
Creating engaging content (blog posts, social media updates, email newsletters) to attract and retain customers.
Social Media Strategy:
Developing a targeted social media presence to reach your ideal customers on the platforms they use most.
Email Marketing:
Building an email list and crafting effective email campaigns to nurture leads and drive sales.
Website Optimisation:
Improving your website’s design and content to attract more visitors and convert them into customers.
Measuring Results & Analytics:
Tracking your progress and making data-driven decisions to optimise your marketing efforts (work smarter not harder).
Six 2-hour live online sessions (every two weeks):
Interactive workshops with Q&A, practical exercises, and group discussions.
Access to a private online community:
Connect with fellow participants, share ideas, and receive ongoing support.
A 1:1 marketing mentoring and coaching session to keep you on track.
Downloadable resources and templates:
Actionable tools and templates to help you implement what you learn.
Recorded sessions:
Catch up on any missed sessions or review the material at your own pace.
I’ve been a marketer for 25 years from blue chip corporates to small organic farms. I’ve marketed hotels, soups, cities, museums, events, festivals, therapists, bike hire, charities, venues, libraries, adrenaline sports, kitchens and everything in between.
I’ve had my own business for 12 years and have designed and delivered campaigns and plan for public and private businesses.
I work with a digital marketing agency in the USA so I’m ahead of the game when it comes to SEO and I love it that I can still keep learning. I’d be delighted to help guide you every step of the way. I’m a qualified coach and mentor.
Wasted time and resources:
Learn to focus your efforts on the activities that deliver the best results.
Lack of clarity and direction:
Gain a clear understanding of effective marketing strategies for your business.
Limited customer reach:
Develop a targeted approach to reach your ideal customers and build a loyalty.
Inconsistent results:
Learn how to track your progress, measure success, and make data-driven decisions.
Feeling overwhelmed:
Gain the confidence and skills to manage your marketing effectively.
Dates of next course:
What is included in the club?
Fill in this form and we’ll have a discussion to see the best plan for you.