Do you have “marketing” in your job title, or is it a significant part of your responsibilities? Do you feel like you’re only scratching the surface of what marketing truly entails? Perhaps you’re great at social media, but the broader world of marketing strategy, analytics, and budgeting feels overwhelming. You’re not alone. Many professionals find themselves in roles where they’re expected to “do marketing,” but they haven’t had the formal training or experience to develop a comprehensive skillset. This can lead to feelings of inadequacy, frustration, and a sense that you’re just not doing it right. That’s not an easy place to be.
I’m Karen Marshall, and I’m an experienced marketing mentor. I help professionals like you bridge the gap between your current skills and what you’d like to achieve, empowering you to excel in your role and advance your career.
My marketing mentoring program is designed to give you the knowledge, skills and confidence to become a well-rounded marketing professional. That’s it in a nutshell. It’s not about quick fixes; it’s about building a solid foundation for long-term career growth. We’ll work together to:
“I’m good at social media, but I don’t understand the bigger marketing picture.”
“I’m expected to handle marketing budgets, but I don’t have the financial background.”
“I’m overwhelmed by the sheer number of marketing channels and tools.”
“I’m struggling to measure the ROI of my marketing efforts.”
“I feel like I’m missing out on opportunities because I don’t have the full skillset.”
“I want to be seen as a marketing expert, but I feel like an imposter.”
If you’re nodding your head, you’re in the right place. These are common challenges for professionals who are expected to perform marketing tasks without the necessary training and support.
I’ve been a marketer for 25 years from blue chip corporates to small organic farms. I’ve marketed hotels, soups, cities, museums, events, festivals, therapists, bike hire, charities, venues, libraries, adrenaline sports, kitchens and everything in between.
I’ve had my own business for 12 years and have designed and delivered campaigns and plan for public and private businesses.
I work with a digital marketing agency in the USA so I’m ahead of the game when it comes to SEO and I love it that I can still keep learning. I’d be delighted to help guide you every step of the way. Plus, I’m a qualified coach and mentor so I know how to help you make the most of your time and energy.